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I. JOB SUMMARY

The Digital Marketing Associate plays a critical role in shaping and executing the digital marketing strategy to enhance Auro's online presence, drive growth, and increase brand visibility.
This role requires a unique blend of analytical skills, creative thinking, and community engagement abilities to manage and optimize digital marketing campaigns, content strategy, and customer interaction across digital platforms.

II. DUTIES AND RESPONSIBILITIES

• Develop and implement KPI-driven digital marketing strategies that align with company goals.
• Lead and manage campaigns on Meta and other digital platforms to extend Auro's advertising reach.
• Create innovative campaign strategies to elevate sales and improve brand visibility.
• Prior background/knowledge in Google Analytics, SEM, and SEO to enhance digital marketing efforts. Expertise is a plus
• Analyze campaign outcomes, delivering weekly and monthly reports to assess performance and identify improvement areas.
• Formulate a dynamic content strategy to boost follower engagement and brand loyalty.
• Develop an effective newsletter strategy, from content development to collaboration with suppliers for dissemination.
• Actively manage community interactions by responding to comments, messages, and customer queries across digital platforms, fostering a positive brand image.
• Develop and maintain a responsive communication strategy to enhance customer satisfaction and engagement.
• Oversee website updates and maintenance, ensuring content is current and user experience is optimized together with the supplier.
• Coordinate with suppliers and partners to ensure effective execution of digital campaigns and strategies.

III. QUALIFICATION

1. 1-2 years work experience in marketing, digital marketing, advertising and project management.
2. Bachelor's degree required, preferably in Marketing, Advertising and Public Relations or related field.
3. Strong organizational and collaborative skills.
4. Familiar with digital analytics and online advertising.
5. Ability to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude.
6. Creative and resourceful.
7. Strong organization skills and attention to detail.
8. Excellent interpersonal skills - effective verbal and written communication skills.
9. Knowledge of Adobe Creative Suite is a plus.
10. Ability to handle budget management and pay per click advertising
11.  Excellent client management skills.
12. Amazing command of the english language
13. Driven and motivated
14. Strong problem solving skills
15. Able to work in a team environment
16. Able to handle multiple projects of varying difficulties
17. Good-excellent communication skills
18. Creative and strategic thinker capable of crafting innovative marketing strategies.
19. Exceptional organizational abilities with the skill to juggle multiple tasks simultaneously.
20. Skilled in collaboration and coordination with team members, suppliers, and external partners.
21. Must love chocolate!

IV. BASIC RELATIONSHIP

1. Marketing Supervisor
2. E-commerce Associate
3. Designer
4. Managing Directors
5. Third party design and writing agencies